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Maeve Social Made for the People Who Plan, Approve, and Publish Together

Maeve keeps the sign-off in one place: team approval, client approval, or both in order. A post stays locked until everyone who needs to has approved, and if you change it after, the approval resets. Your client opens a link. No login, nothing to learn.

3 days free. Cancel anytime.

Maeve approvals view with an internal approval thread and the post preview

Built for the work you actually do. Approvals, calendar, content, inbox, and analytics in one workspace, and Maeve AI to draft the first version.

Social Inbox

Every comment, DM, mention, and review from Instagram, Facebook, and Threads in one queue, so nothing sits unanswered because nobody knew it existed. Assign each thread to whoever owns it, keep private team notes, and reply with the original post open beside the conversation.

Maeve social inbox with a list of comments and DMs, an open conversation thread, and the related post preview
Maeve approvals view with an internal approval thread and the post preview

Approvals Workspace

A post under review is locked, and editing an approved post resets the approval, so the version your client approved is the version that publishes. Clients review from a plain link, no login, and every review you've sent them collects in one portal they open with a six-digit code.

Maeve mobile app showing a list of draft posts with their platform and last-edited date
Maeve mobile app composer with channel picker, caption field, media, and post type controls

Maeve on Your Phone

Coming Soon · In App Review

Write and schedule posts, approve the ones waiting on you or send them back with a reason, and check the queue, calendar, and analytics from anywhere. When a post needs your approval, the app notifies you. Coming soon to the App Store and Google Play.

The Workbench

Every row of a planning table is a real draft, so status, schedule, and owners mirror the live post and the plan can't drift from the scheduler. Build tables with your own columns, keep research and notes on the same page, and write together in real time.

Maeve workbench showing an ideas page with a planning table of draft topics and a notepad of draft scripts below

Content and Task Boards

A content kanban where columns fill themselves. Point a column at a status and the board stays accurate without anyone dragging cards around. The work around the content, the shot list, the copy tweak, the client chase, lives on a task board beside it, linked to the actual posts.

Maeve content board with post cards flowing across Backlog, Draft, Review, Scheduled, and Published columns
Maeve task board with task cards across Backlog, In Progress, Review, and Done columns
Maeve calendar in month view, each day stacked with scheduled posts color-coded by status and platform

Calendar

Your whole schedule as a month, a week, or a list, every post color-coded by status. Drag to reschedule, turn any post into a repeating series, and run campaigns as rails across the month. When the client asks what's coming, send a read-only link that shows only the fields you choose.

Maeve media room library with folders and asset cards showing file specs, usage counts, and labels

Media Room

Upload an image or video once and use it everywhere. Every asset shows which posts and grids it's in right now, so you never delete something that's about to publish. Organize with folders, labels, and favorites, and deleted files wait in the bin for seven days.

Maeve strategy view with goal cards tracking short-form save rate, workshop registrations, and offer-page conversion, each showing pace against target

Strategy: Goals, Bets, and Retros

Strategy lives with the posts instead of in a deck nobody reopens. Set goals that update straight from your analytics, bet on what you think will work and let the real numbers settle it, and run retros on a schedule that end with who owns what next.

Maeve labels view with grouped diamond-cut labels, usage counts, and tabs for content pillars, formats, and hashtags

Labels, Pillars, Formats, and Hashtags

One shared vocabulary, so the whole team tags content the same way. Pillars mark the theme, formats mark the type, and both show up in analytics, so you can see which themes actually perform. Filter the calendar, board, and library by any label, and drop saved hashtag sets into a caption.

Maeve Instagram grid planner with drafts and posted tiles laid out in the three-wide feed, plus empty slots to fill

Instagram Grid Planner

Posted, scheduled, and mocked-up posts sit together in the real three-wide feed, with placeholders for photos that don't exist yet. Drag tiles into the order you want and the publish times swap to match. Send a read-only link or export a PDF when it looks right.

Content Editor

One post, every platform, without writing it six times. Start from one caption and override the wording or media for any channel that needs it. Every native option is here, from TikTok branded content to YouTube thumbnails to Threads reply rules, with a live preview of what each platform will show.

Maeve content editor with channels selected, a main caption, and a live TikTok preview of the post beside it
Maeve failed-posts view with scheduled posts grouped by error type, an Instagram connection error and reconnect guidance, and the post preview

Failed Posts

When a post fails, you see the platform's error in plain words, grouped by what happened, with the fix one click away: reconnect, reschedule, or retry. Temporary blips retry themselves, and nothing ever fails quietly.

Analytics & Reports

Reach, views, engagement, follower growth, and the hours your audience is actually online, every platform in one place. Performance breaks down by pillar, format, and label, so the strategy you set is the strategy you can check. When the month ends, export a PDF report with your name on the cover.

Maeve analytics with the Export PDF Report panel open, showing a branded cover and a TikTok performance report preview with reach, followers, and engagement
Maevestaged for review
Draft three captions for Friday's launch

Done. Three drafts, staged in your composer to check.

IGDoors open Friday. Here's the full look inside.Draft
TTThree years of work, one launch. This is it.Draft
inThe list goes live at 9am. Details below.Draft

Maeve, the Built-In Assistant

Ask in plain English: what's going out this week, draft three captions for the launch, how did last month do. Everything Maeve writes goes into the draft, staged for you to check, and it can never publish or delete a post unless you confirm that exact one.

Maeve Social API reference with an endpoint sidebar, the OpenAPI overview, and campaign and content endpoints

MCP & CLI

Connect any MCP client and it can read your calendar, pull your numbers, and stage drafts, under the same rule: nothing publishes without your confirmation on that exact post. Prefer a terminal? The CLI is there too, with a full API underneath.

Deep Support for All 8 Platforms. Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, and Threads.

Swipe to see all platforms

Use the arrow keys, Home, and End to move between platform tabs. Press Tab to move into the selected platform details.

Instagram

Post Anywhere

  • Create single images, videos, carousels, Reels, and Stories.
  • Smart Stories: Upload multiple photos or videos and we fan them out into individual stories at post time.
  • Preview how your post will look once published.

Intelligent Media Handling

  • Automatic format optimization for Instagram's requirements.
  • Custom cropping for each image (4:5 vs 1.91:1).
  • High-resolution media support with automatic processing.

Advanced Reel Controls

  • Choose whether your Reel appears on your main feed.
  • Upload custom cover images.
  • Select the perfect frame for your thumbnail.

Tag Everything

  • Tag people in your photos
  • Tag products from your catalog to drive sales.
  • Invite collaborators to co-author posts.
  • Search and add locations.

Boost Engagement

  • Pin your first comment to start conversations.

Find Us on Socials

We post about building Maeve on the same platforms it publishes to.

Made for Creators, Businesses, and Agencies

Maeve is social media management software built for three kinds of team, and each one gets a workspace shaped around how it actually works.

Creators

Batch a week of posts in one sitting, adapt each caption by platform, and keep the grid looking the way you planned it.

See the creator scheduler

Small Businesses

Post consistently without social turning into a second job. Plan the week, get the owner's approval from a link, publish everywhere, and see what worked.

See the small business scheduler

Agencies

One login, a workspace per client, and roles that keep accounts separate. Sign-off runs through the social media approval software, and the monthly report goes out as a PDF with your name on the cover, not ours.

See the agency workspace

Plans from $20 a Month

Basic

$20USD / mo

Best for freelancers and small businesses

Billed $240 yearly

  • 1 user account
  • 2 workspaces
  • 20 social connections
  • Publish to 9+ platforms
  • 800 AI credits every month
  • Content Workbench
  • Strategy briefs & content pillars
  • Social Calendar & Grid Planner
  • Recurring & evergreen posts
  • First comment scheduling
  • Social Inbox for comments, DMs & reviews
  • Saved captions & replies
  • Advanced analytics & best times to post
  • Media Room with folders & Canva import
  • Hashtag & Label Manager
  • API, CLI & MCP access
  • 20GB Media Storage
Start My Free Trial

3 days free. Cancel anytime.

Standard

$79USD / mo

Best for agencies, teams and businesses

Billed $950 yearly

  • Everything in Basic +
  • 5 team members
  • 5 workspaces
  • 50 social connections
  • 1,500 AI credits every month
  • Roles and permissions
  • Internal collaboration & approvals
  • Client review links, no client seat needed
  • Client portal & contact management
  • Comment-to-DM & keyword auto-replies (IG & FB)
  • Grid Planner share links & PDF export
  • All-channels aggregate analytics
  • PDF analytics reports
  • Shareable calendars & ad boosting
  • 50GB Media Storage
Start My Free Trial

3 days free. Cancel anytime.

Premium

$158USD / mo

Best for large agencies and businesses

Billed $1900 yearly

  • Everything in Standard +
  • Unlimited team members
  • Unlimited workspaces
  • Unlimited social connections
  • 3,000 AI credits every month
  • Team performance insights
  • Dedicated Success Manager
  • White-glove phone support
  • 100GB Media Storage
Start My Free Trial

3 days free. Cancel anytime.

Every plan includes

The full publishing engine for Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Threads, Pinterest, and Google Business Profile. The Social Inbox for comments, DMs, and reviews, advanced analytics, the Media Room, the Grid Planner, failed post recovery, and API, CLI, and MCP access so your tools and AI assistants can work in Maeve too.

Secure Payment via Stripe

Plan Your Grid Before You Post It

Don't Get
Left Behind.

Start My Free Trial

3 days free. Cancel anytime.